founder Alex McCoy with group of female ostriches

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THE RETURN OF ANIMAL-BASED WELLNESS

As modern wellness grows more complicated, consumers are beginning to seek out simpler alternatives. Across food, supplements, and skincare, traditional animal based ingredients are reemerging as a more transparent and approachable option. This shift reflects a broader movement toward products that prioritize clarity, simplicity, and real world functionality.

THE MAKING OF A BETTER MEAT STICK

Designed to make ostrich more accessible, this high-protein meat stick offers a convenient, shelf-stable snack made with clean ingredients. A simple way to incorporate a healthy red meat option into your daily routine.

TOP SUSTAINABLE SPECIALTY MEATS FOR ENVIRONMENTALLY-CONSCIOUS HOME COOKS AND CHEFS

For environmentally conscious cooks, the future of meat isn’t just about less meat—it’s also about better meat.

BEST “RED MEAT” ALTERNATIVES FOR PEOPLE WITH ALPHA-GAL SYNDROME

Ostrich is a bird, not a mammal—and that matters because CDC notes alpha-gal is NOT found in poultry, fish/seafood, or eggs. For people looking for a “red meat” experience without mammalian meat, ostrich is one of the few proteins that can genuinely deliver a steakhouse-style bite while remaining non-mammalian.

BEST LEAN RED MEATS FOR HEART HEALTHY DIETS

When people search for the best lean red meats for heart-healthy diets, they are usually trying to balance three priorities: nutrient density, low saturated fat, and long-term cardiovascular health.

BEYOND WALKS: SUPPORTING YOUR DOG’S MENTAL HEALTH

A consistent focus on mental enrichment can help your dog feel calmer, more confident, and more fulfilled — even when the weather is working against you.