Our mission is to provide Americans with a more sustainable, healthier red meat option by making ostrich a mainstream animal protein that offers consumers a more enlightened choice – both for themselves AND the planet.
Consumers need a red meat option that helps ensure our planet will be able to produce food for generations to come. Ostrich is a red meat that looks, feels, and tastes like a lean filet mignon, but compared to other red meats, producing one pound of ostrich requires DRAMATICALLY less water, feed, and land, and creates far less greenhouse gas emissions and waste.
Ostrich is also an amazing option for consumers who have given up red meat for a number of health reasons – e.g., cholesterol, digestibility. Ostrich is 97% lean and significantly easier to digest.
Compared to beef or bison, ostrich is higher in iron and lower in cholesterol. Virtually all cuts on an ostrich are similar to the most lean, tender cuts on cattle or bison. Also due to its lower fat content, ostrich doesn't cook down as much as beef – so your burgers and filets don’t shrink!
For a large number of humans (and pets!), ostrich is more palatable and easily digestible than beef or bison. Consumers with allergies, or weak stomachs, or IBD, often can’t comfortably eat other red meats… but they can eat ostrich and feel great afterward. In fact, this is how our founder, Alexander McCoy, first discovered ostrich! He was training for a long-distance ironman triathlon and found that most proteins were upsetting his stomach and inhibiting his training, performance, and overall gut health. He started incorporating ostrich into his diet and noticed dramatic improvements literally overnight! From that moment to this day, Alexander has worked tirelessly to bring ostrich to Americans so everyone can experience a better red meat.
Beyond the health benefits of eating ostrich, it is also a dramatically more environmentally friendly choice, as ostrich leaves only a tiny fraction of the environmental footprint, per pound produced, as do other red meat animal proteins. Beef cattle, in particular, are one of the leading causes of several forms of environmental destruction worldwide. Ostrich tastes like a delicious, lean filet mignon, but leaves a fraction of the environmental footprint – compared to beef, ostrich uses 1/3 the fresh water, 1/50 the land, and emits less than 1/10 the greenhouse gases per pound produced.
The short answer: exactly how you cook any other red meat! Ostrich is extremely lean (up to 97% fat free), and can be substituted into any recipe that calls for lean red meat. We include a full color flyer with basic cooking instructions with every order, and you can also check out our recipe section here [COMING SOON!] for more preparation tips and general information on the individual cuts of ostrich. The most important guideline is just to make sure you don’t overcook ostrich! Like other lean meats (e.g., ahi tuna), ostrich can dry out if overcooked. Our family loves to use a sous vide to consistently cook the meat through and still get the delicious seared exterior that we love!
While there are certainly less expensive red meats out there, we believe you get what you pay for with meat. We go to great lengths to create what we think is the highest quality red meat in the world. Our goal is to price competitively with other premium red meats, like premium beef, bison, or lamb.
Ostrich meat prices have historically been all over the place – and have sometimes been priced too low – and yet virtually none of those ostrich farms are still around because they were never able to make their businesses sustainable. And I’m not just talking about the environment: sustainable for all their stakeholders: customers, employees, communities, and the birds themselves. To build a business that is an enduring, sustainable partner for all these stakeholders is not easy or cheap.
We will continue to improve our family business and farm these amazing animals with the ever-rising standards of quality and sustainability that are so important to our family, but it will take some time and continued hard work. Thanks so much for thinking about ostrich and considering joining us in building a future that is sustainable for all, in communities across the country.
NO! This is a common misconception and excellent question we’re really glad you asked. Frozen meat is actually FAR fresher and safer than meat that has never been frozen! Our process looks like this: the harvest occurs at a local facility (we only trailer the birds for 30mins to ensure minimal stress), the carcass hangs in a USDA-inspected chiller to ensure any potentially present pathogens do not survive; upon USDA signoff, we break carcasses into our various cuts and flash freeze them immediately. All meat products then remain frozen until they reach your doorstep. While meat is frozen, it stays as fresh as the moment it was packaged, and loses virtually none of its quality or nutritional value - whereas meat that is merely refrigerated degrades relatively quickly. This is why refrigerated meat spoils in the first place and properly packaged and frozen meat is good for months and months. Importantly, meat that is frozen at peak freshness, immediately upon removal from the required USDA chilling process, is never exposed to oxygen and potentially harmful airborne pathogens that you’d commonly find in a grocery store meat case or inside the package of a ‘fresh’ (not frozen) package of meat in the refrigerated aisle.
The other problem with refrigerated meat is cold chain logistics. It’s REALLY expensive and energy inefficient to move refrigerated meat all over the country and maintain (relative) freshness from the moment of harvest all the way to the moment that a customer wants to buy it. As it turns out, logistics companies aren’t perfect, and sometimes the meat you buy has not been at the optimal refrigerated temperatures during its long and complicated journey to your grocery store. Grocery shoppers never really know where their ‘fresh’ meat has been, at what temperature, and for how long. This has always been pretty concerning to us, so we are committed to flash freezing our meat at peak freshness and in a sterile environment, this way we can be assured that meat arrives on your doorstep as fresh as it was at the moment of harvest. FROZEN IS THE NEW FRESH!
Frozen orders are shipped on Mondays to ensure they arrive at your doorstep in advance of the weekend.
All non-frozen orders are shipped within 24 hours of an order being placed. The order cutoff for each week's perishable deliveries is 5pm Mountain Time Sunday afternoons. If Monday is a federal holiday, the cutoff shifts to Monday, and shipments go out on Tuesday.
All shipments include tracking info, and we'll let you know when your package is expected to arrive and will also ping you upon delivery to make sure your neighbor doesn't accidentally get really lucky.
Argh, we wish! Although Amazon goes out of their way to make it shipping seem free, unfortunately, it just isn’t. However, good news! We don’t make a dime on getting your orders to you. Our exact shipping costs are calculated at checkout and we pass them through to our customers 1-1 at significantly discounted rates so you’ll never pay the kind of shipping fees you would if you went to the post office or UPS Store yourself.
Staying true to our commitment to sustainability, ALL of our packaging is curbside recyclable! In addition to easily recyclable (or upcyclable/repurposeable) corrugated boxes, we are thrilled to partner with other innovative, eco-minded companies so that the tape and insulation are 100% recyclable too! In fact, the insulation we use to keep your shipments chilled is made from recycled plastic bottles! If anyone knows of any packaging materials that are more environmentally friendly than that, we would LOVE to hear from you. There is always room for improvement and we are constantly thinking about how we can better live and breathe our mission in everything that we do, while simultaneously empowering our awesome customers to join us and do the same.
We are a hard-working, family-owned operation and, unfortunately, we don’t yet have the staff to receive visits from our passionate and curious customers. Please sign up for our newsletter (link here), and you’ll be the first to know when that changes.
However, there is one exception! We offer product pickups at our Kuna, Idaho farm for large orders ($300+) that would otherwise require some expensive shipping. To take advantage of this and request an in-person pickup, please leave a note with your order and we’ll follow up with you to arrange a time for you to come out.
Beyond delicious burgers and steaks, we sell all-natural moisturizing oils and soaps, eggshells and feathers for crafts & decoration, all-American ostrich leather products, and several lines of branded pet foods. We use virtually every part of the animal to create value-added products that consumers (humans and pets!) love.
We’re also committed to an ethos of sustainability and minimal waste in our operations. From 100% recyclable packaging and shipping materials to onsite composting, every decision we make considers the environmental impact of our actions.